Frost Bank, a subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR) headquartered in San Antonio, has agreed in principle to a significant sponsorship of $1 million to support the redevelopment of the Alamo. This sponsorship aims to revitalize and enhance the historic buildings and grounds of the Alamo, a primary tourist destination in Texas welcoming 1.6 million visitors annually.
Phil Green, Chairman and CEO of Frost, expressed pride in the partnership, stating, “Frost and the Alamo are both longstanding Texas institutions, and we’re proud to play a role in the revitalization of this site that’s so important to the state’s history.”
Dr. Kate Rogers, Executive Director of the Alamo Trust, Inc., hailed Frost’s contribution, saying, “Through Frost Bank's generous partnership, we're embarking on an exciting chapter in the Alamo's history.” She emphasized the significance of Frost's support as the Official Bank of the Alamo, aligning with the site's historical legacy and investing in its future.
As part of the sponsorship, Frost will be designated as the Official Bank of the Alamo and will also sponsor the Alamo’s forthcoming online app and interactive experience. This digital platform will enable visitors to visualize the Alamo's grounds as they appeared during the Battle of the Alamo in 1836, using mobile devices.
Established in 1868, just 32 years after the famous battle, Frost Bank has grown to become one of the largest Texas-based financial services companies, operating over 180 financial centers across the state and boasting Texas’ largest ATM network.
The announcement of Frost’s Alamo sponsorship coincides with Texas Independence Day and the Alamo’s 1724 Gala. It follows previous major sponsorship deals secured by Frost, including naming rights at the Frost Bank Center, Frost Plaza at the Rock at La Cantera, and the Frost Club inside the Boeing Center at Port San Antonio.